2015 NAR Home Staging Profile

The National Association of Realtors released its 2015 Profile of Home Staging recently.  2300 realtors participated from throughout the United States. The results have caused some home stagers to be thrilled and others to scratch their heads.  Here are the results we thought were the most interesting.  The full report can found here.

Staging helps sell for higher priceMost people have an easier time imagining how a property would work for them when they can see how it works for other families. Staging, when done right, illustrates the optimal lifestyle for a house. Buyers are more willing to walk through a home that has been staged, according to 46% of respondents.


Home Staging Naperville

While this statistic – 57% of real estate agents believe that buyers will offer more  – between 1 and 10% – on a staged home compared to a similar home.  On a $600,000 home, if a seller were to spend $3 or $4, 000 on a staging, they could potentially see an additional $60,000 coming back in. What we say around here in Naperville, IL, is that home staging can typically bring in an additional $20- 40,000 when all is said and done.

Kitchen Staging Collage

This home staging profile statistic about buyers overlooking a property fault does not mean that home staging covers up property faults. It simply means that the buyer has become more committed to the home that the fault is less of a deterrent to purchase. So often, particularly with first time home buyers, a little bit of maintenance work feels overwhelming and dangerous.  But if they already know how terrific the home can look at the other end, the survey suggests, they are more inclined to try with a staged home.


Home Staging Statistics

If 12% of agents believe that staging has no impact on the dollar value of the home, then 88% clearly do.  This is an exciting statistic; and a nice reinforcement of what the staging industry has been sharing for a long time:

Staged home sell faster and for more money than non-staged homes.

Two other blog posts about the 2015 Home Staging Profile from NAR:-

The Power of Home Staging! | 451 Neck Rd Rochester MA

The National Association of Realtors conducted a Home Staging Profile to see the impact on home sales. The average amount spent of Staging is $675. Who usually pays for the Home Staging? Seller’s agent may offer the …

Home Staging Survey From NAR Produces Dismal Stats

There were high hopes for the 2015 National Association of Realtors Profile of Home Staging . We had hoped to see the NAR home staging survey would demonstrate…

HSR Leader, Audra Slinkey, on the NAR Home Staging Statistics

Finally, the National Association of Realtors has surveyed real estate agents on the merits of home staging!