Scaling Smart: How Chicagoland Home Staging is Bringing RESACON® Insights Home
At Chicagoland Home Staging, our commitment to excellence means staying ahead of industry trends—and last weekend, we did just that by attending RESACON® 2025 in Las Vegas. The Real Estate Staging Association’s annual convention is the premier event for home stagers, and this year’s sessions delivered game-changing strategies for building profitable, sustainable businesses.
One session stood out as especially impactful: “Scaling a Home Staging Business: Building Profitability and Long-Term Stability” with Grant Findlay-Shirras, owner of DEKORA Home Staging. His message? Growth alone isn’t success—profitable, strategic growth is.
Why This Matters for Our Clients
Scaling a staging business isn’t just about adding more inventory or hiring another team member. For us—and for the homeowners and agents we serve—it’s about creating a financially sound structure that guarantees consistent quality and value on every project, from a downtown loft to a multi-million-dollar estate.
Here’s what we learned and how it benefits you:
1. Smarter Investments for Luxury Staging
Luxury staging requires premium furnishings, designer accessories, and white-glove service—all of which come at a cost. This session taught us how to strategically time inventory purchases and allocate resources so we can maintain the highest standards without passing unnecessary expenses to our clients. This ensures that every dollar invested in staging directly contributes to maximizing your home’s perceived value.
2. ROI-Driven Proposals for Agents and Sellers
We’re refining our pricing models and proposals using a framework to clearly communicate staging’s return on investment. Expect transparency: a breakdown of staging costs, projected market impact, and how it positions your listing for multiple offers—fast. Our agents will be able to present staging as a strategic business decision, backed by numbers, not just aesthetics.
3. Faster Market Readiness
Luxury properties often linger on the market if they’re not staged to today’s buyer expectations. By applying efficient operational strategies from RESACON®, we can shorten turnaround times while keeping quality at a luxury standard. That means your home looks exceptional and hits the market faster, reducing carrying costs and stress.
4. Consistency Across Every Listing
Scaling profitably allows us to maintain consistency without compromise. No matter what type of home you are listing, our systems ensure the same attention to detail, premium materials, and cohesive design that captures buyer attention immediately.
The Bottom Line
Luxury staging isn’t an expense—it’s an investment that pays for itself. Properties that are staged often sell up to 20% higher and 73% faster than unstaged homes. Thanks to RESACON® and Grant’s financial insights, Chicagoland Home Staging is better equipped than ever to deliver that kind of value—strategically, sustainably, and profitably.
If you’re an agent looking to elevate your next listing—or a seller who wants your property to stand out—let us show you how we turn design and data into offers that close.
Ready to stage smarter? Let’s talk, contact us today.
