The Cozy Holiday Feeling That Appeals to Home Buyers’ Emotions
This time of year, it’s especially important to create a cozy feeling that taps into potential buyers’ emotions. The goal is to fill each room with an ambiance so comforting they won’t want to leave.
As of this fall, those who think it’s a ‘good time to sell’ (48%) outnumbered those who think it’s a ‘bad time to sell’ (44%) for the first time since the pandemic started. Potential sellers have realized the demand for homes, so they are lining up to get their homes back on the market and prices have regained strength.
Here’s a taste of wintertime luxury for the ultimate staged homes:
Cozy Home Buyer Tip: Add Rugs to Bring Warmth
Plush upholstered chairs and an area rug softens a room that’s usually all about clean surfaces. You’ll see rugs in almost every one of our staged rooms because it’s a great way to highlight gathering areas, pull together a color palette and make each step on the tour a little softer! The wood accents of the table surfaces and chair legs add a cozy contrast.
“The lighting in this particular room accomplishes so many things at once, with multiple points of light to create a dazzling effect worthy of a holiday dinner,” says Margaret Gehr, Found and Co-Owner of Chicagoland Home Staging. “These candles capture the imagination for how the space will be used and provide an opportunity to bring in subtle scents of the season such as vanilla or evergreen. Paired table lamps give off a warm glow and create a cozy ambiance for the home buyer.“
Cozy Home Buyer Tip: Mix in Plush & Chunky Fabrics
Here we selected soft fabrics and overstuffed seating for a relaxed family room that home buyers crave. This distinct conversation area is pulled together with a soft blue and grey area rug.
To enhance the aesthetics of this casual family room, we selected luxurious textures and fabrics like alpaca, velvet, chenille, chunky knits, faux fur, and Merino wool. These layers of plushness make any home buyer want to recline with a good book and warm beverage as they look ahead to the winter months.
“We use a variety of sizes and colors to create this inviting feel,” says Kathy Lobkovich, Co-Owner of Chicagoland Home Staging. “This room is equipped with amazing windows, so we were able to create a design that complements the existing architecture with an L-shaped couch, coffee table and matching white arm chairs.”
How Much Will You Gain From Home Staging?
Access our insight into how we’ll create a mood of respite and relaxation within your property that brings out the imagination of the homebuyer this winter 2020. Capturing the heart and mind of the buyer is what causes them to take action and desire your listing. Staged homes do sell faster and for more money.
Maximize The Full Power Of Your Listing With The Benefits Of Home Staging.
Whether it is a back corner or a transitional hallway, we are always reconsidering the spaces that commonly get overlooked. Commonly viewed as bare and stark, areas like this are full of potential for lounging and relaxation.
“Every element in the room is placed with a purpose. From matching table lighting on either side of the fireplace, to candles and home decorative signage, we’re setting a mood for warmth and refreshment.“
– Kathy Lobkovich, Managing Partner Chicagoland Home Staging
Benefits Of Home Staging That Sells For More
Our home staging and interior design gives the seller an opportunity to stand out during this time in the market. Access the “Benefits Of Home Staging & How Much Will I Gain” resource.
“We are the perfect partner for the REALTOR looking to elevate their listings and gather future referrals. Our stunning home staging makes all the difference in home sale turnarounds, your business branding, and listing price!“
– Margaret Gehr, Founder/Owner Chicagoland Home Staging
Chicagoland Home Staging is here to make all that happen and more with our REALTOR partnerships and elevated listing power with stunning photography.
Do you have a space you’d like staged for your home’s sale? We are staying ahead of the buyer trends and bringing you the latest design science for your beautiful staged home here in DuPage County, Illinois. Interested in learning how Chicagoland Home Staging helps you sell your home faster and for more money? Contact Chicagoland Home Staging for an instant home quote in DuPage County!
