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Would this home bring the same buyer and the same offer?
It’s not unusual to hear that price is king when it comes to selling a home. While no competent home stager would advise that the home be over priced, many of us in the industry would argue that staging and presentation is actually just as important price. Don’t believe it? Let’s compare these two properties.…
Read MoreHome Staging Fact or Fiction: Staging is just adding furniture.
I thought it was a good time to begin a home staging fact or fiction discussion. It seems that there are some misconceptions out there about exactly what a home stager does, and what our role is in the selling process. Over the next several months we’ll take a look at many of them. If…
Read MoreWhat do I do with this space? A Naperville home makeover.
As professional home stagers we often are in homes where sellers tell us that they just never knew what to do with a space in their home. Often it is a space that should be prime real estate because it is near a great feature of the home like a fireplace or a great view.…
Read MoreChicagoland Home Staging: Outdoor space adds value to a home.
With summer upon us, outdoor spaces become more important. Porches and patios can create additional living space for home buyers when appropriately showcased. This can increase the value of a home, offering a tidy return on investment. Creating living space outdoors with home staging In the summer Chicago area suburbanites love to spend their time…
Read MoreBefore and Afters of a Chicago Home Staging Investor Makeover
Real estate investors understand about the return on investment of home staging in today’s market. Rather than simply looking at the cost of a project, they look at the value – what they will earn for their time, trouble, and money. Chicago Home Staging as an investment This savvy home flipper knew that the services…
Read MoreConveying modern design trends in the Chicagoland area
One of the things that real estate investors rely on professional home stagers for is understanding current market trends and conveying that to potential home buyers. Tile trends in Chicago design The tile in the kitchen and bathroom of this Chicago home at 3934 North St Louis home showcase contemporary design trends. While the thin…
Read MoreHome Staging Tips: How to hang artwork with two D-rings.
Hanging artwork with D-rings is probably one of the most frustrating experiences when decorating a home. Properly hanging curtains seems like child’s play in comparison. D-rings are great for heavy or large pieces of art as they balance the weight of the piece and keep stress off of the frame. It is not recommended that…
Read More$1M in price reductions, and they didn’t hire a home stager
There are moments when all I can do is shake my head. This is one of them. Today, in the Real Estate Community on Google Plus, I saw two polar opposite posts that told a complete story. A picture tells a story. Why home staging is vital in small spaces. Jairo Feuntes posted in the…
Read MoreHome Staging keeps it interesting. What are you looking at?
There is nothing with a little sass in home staging. After all, our goal is to control you. Well, control your eye anyway. As a professional home stager, the goal of my work is to control the buyer’s eye when they walk through a home, getting them to look at everything we want them to.…
Read MoreFaster is Better: Cheetahs, AT&T, and Selling your Home
I was recently speaking to a group of homeowners who are thinking of selling their home in the next year. One of the lessons that I was trying to impart is the idea that faster is better when selling their home. I often hear, “I don’t care about selling fast. I care about getting the…
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