Home Staging Helps Trump Location

We’ve all heard the saying, “location, location, location” when it comes to buying real estate. Location is often the single most important driving force behind the value of a property because there is a definitive number of homes available in one particular area.

Most people make a decision to buy a property based on how much they like the house. When you buy a property in a less desirable location, it’s important keep a homebuyer focused on the positive attributes of the space– that’s when you hire a home stager.

Our team recently staged a property on 47th Street in Western Springs that faced two challenges. First, the 5-bedroom, 4.5-bath home featured a modern design style that was unique for the neighborhood. The second challenge with this nearly 4,000 square foot home was that it was located on a busy street, next to a football field and water tower.

Embracing a Design Aesthetic

Often times when staging a property the challenge is that the design style does not match the architectural style– making the property feel awkward to the average buyer.

Prior to staging the property lacked a cohesive design aesthetic leaving the space feeling cold, dark and uninviting. Our team chose white furnishings in the main living spaces that were boxy to mimic the clean lines of this modern home.

Neutralizing the space, bringing in texture and interesting artwork allowed for the the home buyer to fall in love with the interior rooms of this property, which subliminally connected them to the home’s modern architectural style.

Overcoming a Busy Street

One of the most amazing features of this property are the large picture windows throughout — allowing natural light and nature to reflect in seamlessly, the problem though was the less than desirable views and noise that were also highlighted.

While we couldn’t necessarily move the home’s location, we could redirect the buyer’s view and keep them engaged with our irresistible design inside deflecting them from the bustling neighborhood outside.

But is a bustling neighborhood outside, actually a bad thing?

Millennial homebuyers are shaping the desirability of an area and location based on their own preferences. This age group is looking for a location that has great transportation, good schools, and a sense of community. If you like stimulating environments like this, then this property maybe conveniently placed on this busy street.

Here are a few reasons why a buyer may love this location:

  • It’s Where the Action Is At
  • Easy Access to Transportation and Parks
  • Close to Local Businesses and Schools
  • More People Equals More Security and Safety
  • Attentive Street Maintenance By Officials
  • Potential Discount On Sales Price

As home sellers, there is not much you can do about a home’s location, but through staging, buyers can get a new perspective of a property’s features.

By properly staging and showcasing the property our team staged on 47th Street, buyers were able to see past the less favorable location and the home SOLD in 3-weeks.

Tackle Your Location Challenge

If you have a property that has a challenging location, our team of experts and designers are passionate about helping your home sell faster. To learn more about how we’re up for your home’s challenge, contact Chicagoland Home Staging for an instant home quote in DuPage County!