The Power of Color in Vacant Staging: How to Create a Cohesive Look

Vacant home staging is an essential aspect of the home selling process particularly in the Chicagoland area. This service that our team provides helps potential buyers envision themselves living in the space, as well as, helps them understand the property’s layout and potential.

Our vacant home staging process develops an emotional connection between the buyer and the property. One of the key elements of vacant staging is the color choices we utilize. Choosing the right colors for your property can make a big difference in creating a cohesive, inviting space that buyers will fall in love with.

Color psychology is the study of how colors affect our emotions, behaviors, and perceptions. This concept has been applied in various fields, from marketing to interior design. Of course, we apply these principals in home staging by using a variety of hues to evoke different emotions and set a unique mood in each space.

Here are some tips on how to use the power of color to create a cohesive look in your vacant staging:

Start with a Neutral Base

vacant staging

When it comes to staging, neutral colors are your best friend. They create a blank canvas that allows potential buyers to imagine their own furniture and decor in the space. Neutral colors also create a sense of calm and sophistication that can appeal to a wide range of buyers.

Some popular neutral colors for staging include beige, taupe, gray, and white. These hues work well on walls, floors, and larger furniture pieces such as sofas and chairs. You can also add accents of color with accessories such as throw pillows, rugs, and artwork.

Add Pops of Color Strategically

vacant staging

While neutral colors are great for creating a base, you also want to add some pops of color to create interest and depth in the space. However, it’s important to do so strategically, so that the colors don’t overwhelm or clash with each other.

A good rule of thumb is to choose a color palette of 1-3 colors that complement each other. You can use the color wheel to help you choose colors that are harmonious. For example, you could choose a palette of blue, green, and yellow, which are all cool colors that create a calming effect.

Once you have your color palette, you can add pops of color through accessories such as throw pillows, rugs, artwork and small pieces of furniture. These accents will draw the eye and create a sense of visual interest without overpowering the space.

Notice in the image above we decided to use blue, but mixed and matched different tones to create one cohesive look from the living room, dining and kitchen.

Consider the Room’s Function

vacant staging

Another important aspect of using color in vacant staging is considering the room’s function. Since different colors can evoke different moods and emotions, the color palette will help create the right atmosphere for each room.

For example, if you’re staging a bedroom, you might want to choose calming colors such as a neutral color like gray, or blue or even green to promote relaxation and rest. On the other hand, if you’re staging a home office, you might want to choose energizing colors such as yellow or orange that promote productivity and focus.

Use Color to Highlight Key Features

vacant staging

Color can also be used to draw attention to key features of the home. For example, if the home has a unique feature such as a kitchen island, you might want to paint it a color to make it stand out from the rest of the kitchen. Notice, how much personality the kitchen has with a few simple statements of blue. Similarly, if the home has a stunning fireplace, you could paint the wall behind it a bold color to make it the focal point of the room.

Don’t Forget About Lighting

vacant staging

It’s also important to consider how lighting can affect color in each room. Depending on the type of lighting colors may look different, so it’s important to test your color choices in various lighting conditions. Make sure that your lighting complements the colors you have chosen, for example, warm white light with beige tones.

Let us create an irresistible space for your property with beautifully designed rooms that help buyers see themselves at home. Contact us today to schedule a consultation!